Maurits Bruggink Secretary General of EMOTA, the European Multi-channel and Online Trade Association

In April 2015, Maurits Bruggink was appointed Secretary General of EMOTA, the European Multi-channel and Online Trade Association. His main task is representing the interests of the sector to policymakers at a European level and in Member States.

Maurits has been involved in international advocacy, government affairs and trade association management for 25 years in different positions. Maurits started as lawyer at the European Union Office of Arthur Andersen & C°, followed by a long spell as Managing Director at Brussels’s based lobby firm Grayling.

Maurits has great experience in managing European and international trade associations. He has been secretary general of several trade associations, covering sectors as diverse as spirit drinks, toys, metals, gambling and sports.

For the last five years, Maurits has been Executive Director of the European Direct Selling Association, where he dealt with a number of similar issues as faced by the online sector, such as consumer protection, marketing practices, digital agenda, a.o.

Maurits holds a Master in International Trade Law from the University of Leiden, Holland. Maurits is 52 years old and is fluent in English, French, German, Dutch and Spanish.