November 16

08:30 – 09:30 Welcome Coffee & Registration


Welcome & Introduction


Ruslan Stecyuk, Member of the Board, First Vice-President, Rietumu Bank

Mark Andreev, Director, DECTA


Industry Panorama


Why human is in the center of ecosystem?
E-commerce: the world, the Baltic States, Europe, Russia. The view of the new players and the view of the researchers
What does Brexit mean for industry: opportunities and threats for business

10:30 – 11:00 Coffee & Networking Break

Regulatory and legislation

11:00 – 12:30

The adoption of new directives AMLD and PSD2. What does it mean for the e-commerce industry?
How does the status of users’ personal data change and how to handle it in 2017?
How to make online business more transparent and structured?
Europe: comparison of tax and legislative regimes of the e-commerce industry in different markets
What happens with the regulation of SEPA payments?
Single internet market of the European Union

12:30 – 13:30 Lunch

Cross-border sales, global market, logistics

13:30 – 14:45

Think global, act local
Cross-border: comparison of practices in different countries
Two-way online trade with Southeast Asia
International expansion of the online retailing: strategy, tactics, experience


Fintech: fin2win

14:45 – 16:15

Overview of the fintech industry: breakthroughs and challenges
How do banking services turn into commodities? Bank as a Service?
What is the main worry of fintech-startups?
What do investors expect from fintech?




Transformation of the bank role in the payment business
How do the digital generation pay and would like to pay?
How to overcome the current shortages and gateways in the payment services?
Old players and new solutions: IoT, biometrics, mobile


Personal Meetings / Free Time


Evening entertainment

19:00 - 22:00

November 17

09:00 – 09:30 Welcome Coffee


Cybersecurity and crypto-currencies: impenetrable for threats, open to opportunities

09:30 – 10:45

Cryptocurrency: its practical application – the opportunity for customers and business
Reducing the digital risks of e-commerce
How the blockchain change the world, people and trade?
Blockchain and smart contracts for online trading: not only payments”
ICO: who and why organizes initial coin offerings?

10:45 – 11:15 Coffee & Networking break

Big Data, Smart Data, AI — for sale, to sale

11:15 – 12:30

Cognitive technologies and machine learning: non-human capacities for human e-commerce
How big data can improve sales?
What big data is smart?
Big data, customer journey analytics, real-time big data analytics: tactics and tools
Offline data as a competitive advantage for online business

12:30 – 13:30 Lunch

Sales channels, traffic, user experience: reach out and touch them

13:30 – 14:30

Modern purchase funnel: to expand, to improve and to analyze
Traditional retailing: a successful approach for online business. Transformation of FMCG in the light of e-commerce
The user experience: trade of non-standard goods
Technical platforms and tools of analytics: sharing experience


Weight of intangible: digital goods and services

14:30 – 15:30

Online travel, online booking: local and international cases
Mobile app and games market: what happens to ecosystems?
Digital goods: monetization models
Movies and books: to whom and how to sell content?


Closing of the Conference

15:30 - 15:45

Personal Meetings / Free Time

15:45 – 18:00

Evening entertainment

18:00 - 00:00