ECOM21 opened with the keynote speaker Ivan Yamshchikov, an AI-evangelist and researcher from Max Plank Institute, offering an overview of commercial AI. 

The conference continued with speakers from AskRobin, airBaltic, MTS, and salto.co sharing their insights and case studies on different digital competencies. 

The second part of the program was focused on different AI case studies in the finance industry. Speakers from Visa and Innovatrics shared their stories on implementing AI-powered solutions in fintech products and services. The presentations were followed by a panel discussion on how fintech is disrupting the banking market by the representatives of SEB, TWINO, Accuity, and Tilde.

AI and robotics to enhance the customer experience in the digital age was the last program section of ECOM21 and a powerful ending to the conference. Ilya Kretov from eBay, Roman Kumar Vias from Marketing, Līva Rudzīte-Mičule from Circle K, Viktor Troicin from MAXIMA, and Gatis Rozenfelds from Tribe shared their experiences on using AI solutions for enhancing the customer journey and the general importance of digital marketing in e-commerce.

In cooperation with the Latvian Investment Development Agency (LIAA), for the first time in the history of ECOM21, the forum provided an opportunity to meet some of the most successful local and international startups in the field of artificial intelligence, including such established names as LOVAT, ASYA, Oktomax, Avokaado, SizeRadar, Marine Digital, and Sum&Substance. The startup representatives took part in the Best Startup Pitch with the winner having a chance to tell more about their business in front of the whole audience. 

Visitors were also invited to visit the Exhibition area and the Startup lounge, as well as the Visa lounge on the 26th floor. 

The day ended with an evening event on the top floor of the AC Hotel by Marriott Riga with cocktails, snacks, live music, singing waiters, and other surprises. 

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